Brief: Tito’s Vodka is Texas’ oldest distillery and it provides some of the best vodka to thousands of Americans nationwide. Being a Texan product it has to be able to tell the rest of America that it was forged in the Lone Star State. For that reason, Mario ensured that the new redesign conveyed: the true Texan grit.
Problem: The previous brand lacked the means to effectively convey the origin of the vodka, thus lacking to meet the marketing position. (marketing position: Texan Product) The brand also wanted to attract new clientele: millennial ages 21-34.
Solution: Throughout the branding process Mario ensured that every detail alluded to the Texan origin.
This was a personal project
UPDATE: Mario is currently working to rebrand the bottle.