KRUMB are by nature strategists, always working the cog to create an idea that carries their clients into the future. One that lays out a foundation and structure for today and tomorrow. KRUMB reached out to create a forward-thinking brand that outlined the direction of the agency.
When developing their brand was an offspring of two main ideas. The first being that they are a forward-thinking agency, moving their clients into the future and that they collect all the crumbs and provide a useful service to their clients.
The goal was to emphasize the first objective through their logo, and the second through their brands supporting elements.
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