Marathon Group is a vertically integrated and innovative vehicle protection services provider to the automotive, direct marketing, and corporate benefits markets. With the addition of a new consumer-facing product, Marathon Group reached out to create a fresh corporate image that conveyed them as a well established and consumer-friendly company.
The road of life is full of ups, downs, and lots of turns. Marathon Group is there alongside the customer to offer help through its provided services. The concepts developed aimed to represent a road structure and reflect the mission of the company.